As advertising effectiveness shifts away from traditional mass media such as the Yellow Pages, Direct Mail Coupons and Newspapers. It is important to be able to adjust and adapt to the new paradigm in advertising.
An important component is Local Internet Search, take a look at these interesting statistics...
- 71% of all American adults use the Internet
- 91% of all Internet users use a search engine to find information
- Over 50% of all purchases are preceded by an Internet search
- 30% of all search queries contain a city, state or zip code
- There are 2.6 billion local searches a month
We position our clients to take advantage of the growing use of Local Internet Search particularly with the use of smart phones and other mobile devices.
There are over 5 Billion mobile device users that is 3 - 4 times larger than Personal Computer Internet users. Many of these mobile users search for businesses on their phones and PDA's this is a burgeoning market that has to be served.